How is local SEO different than regular SEO? Regular SEO is called national search engine optimization, and it is based on building traffic for a company using their brand and or company name and focusing on their niche or category i.e. sporting-goods, whereas local SEO is more focused on the geographic town and product or service supplied within that area – such as plumbers in Smithtown, NY.
https://www.prbuzz.com/business-entrepreneur/379391-long-island-local-seo-guide-has-been-published.html
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